Irene Gustaitis

As the President, I look forward to working closely with the Board to continue building upon the MRA’s efforts in Southern California. 

For the last 11 years, Irene has worked in the custom research field with clients who represent businesses in entertainment, consumer packaged goods and the education sector. She has extensive experience in the entertainment custom research field through her previous employment at ASI Entertainment and Nielsen Entertainment. Primary responsibilities at Nielsen include leading a team of Market Research Directors who manage both quantitative and qualitative custom studies for broadcast and cable clients. Irene works directly with TV networks on all phases of market research studies from design through strategic application of results. She is also responsible for internal initiatives across the Nielsen family of companies to leverage company assets and provide the best research solutions for television clients. She completed her undergraduate studies at UCLA and graduate work at Pepperdine University’s Graziadio School of Business. Professional memberships include MRA, AMA, CTAM, National Association of Women MBAs.