I was born in Germany and came to the U.S., when I was five years old. I grew up in Los Angeles. I graduated from Cal State Los Angeles and majored in Business Administration-Administrative Management. I have been in market research for 25 years. I started out with Schlitz Brewery doing beer taste testing in the U.S. and Canada. Next I joined ASI Market Research in Hollywood, working with the television, movie and advertising industries. In 1990, I moved to San Diego and joined Taylor Research where I am currently the Executive Vice President.

I am a Director at Large for the Southern California MRA Chapter. I am very diligent and always attend our chapter meetings– even if it means traveling great distances to get there – as I love to drive.

My main hobby is my Baseball Card collection. I am working on a run of sets from 1952 to present and hope to finish by early in 2025.