James Bettis currently holds the position of Director, Consumer Insight, in FOXBroadcasting’s Audience Intelligence & Research Strategy Department.  His primary responsibility is to analyze and interpret the general public’s attitudes and behaviors in relation to how it affects their  TV viewing habits.  Being at FOX approximately 9 years, he’s worked with the network’s affiliates, analyzed Nielsen ratings, conducted research on the company’s scripted and promotional efforts, and tracked consumer trends.  Before FOX, he worked at a cable network, a cable MSO, an independent research company and a trade association that dealt with new media.  He graduated from Howard University in Washington, DC where he majored in Marketing.